We knew we had to be radical to be successful.
So we used radical measures to dramatize the corrosive effect on our health from wearing traditional shoes. And radical thinking to engineer and design a new kind of footwear that was different from anything else on the market.
We named our footwear MBT, and refused to call it a shoe.
Because MBT is totally different:
· Its sole is curved, not flat.
· It is unstable, not stable.
· It activates your muscles instead of undermining them.
· It has a positive effect on the entire body, not just the feet.
In other words: It is the antithesis of a shoe.
We still believe that every shoe box should be required to display the warning: “Shoes are harmful to your health”.
True to this uncompromising spirit, call ourselves the anti-shoe.
We consider it our mission to make people all over the world aware of the benefits of MBT and to help them live healthier and better lives.
We hope you will join our crusade.